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“Celebrating the Japan-U.S. Cherry Blossom Centennial in 2012”

Cherry Blossom centennial cherry blossom festival logo

You will be excited to learn that the Japanese Embroidery Center (JEC), in cooperation with Embassy of Japan, has been selected to exhibit a collection of Japanese embroidery during the National Cherry Blossom Festival in Washington, DC, March 5 through the April 2012, at the Japan Information Culture Center (JICC)/Embassy of Japan.


Each year, the Festival celebrates spring in Washington with the gift of the cherry blossom trees and the enduring friendship between the people of the United States and Japan. The 2012 Festival is a special occasion, celebrating the 100th anniversary of this gift. Over 700,000 visitors are expected to attend the 2012 Festival.


Serenity in Silk: World of Nuido™ Collection Exhibition will display 30 magnificent works of Japanese embroidery from the JEC permanent collection and pieces stitched by our worldwide Japanese embroidery teachers. Also on display will be the Fractal Project (see below). Festival visitors will have the rare opportunity to experience the 1,600 year history and beauty of Japanese embroidery through displays, lecture and an exhibition catalog.


Our exhibition has been approved to be in the Festival Sanctioned-Participant Program by National Cherry Blossom Festival, Inc (NCBF). The exhibition will provide a broad base of community involvement for participants and observers as a part of the 2012 National Cherry Blossom Festival. We celebrate the nation's greatest springtime celebration – an unprecedented tribute to the Festival’s history - complemented by world-class events together with NCBF.


We appreciate NCBF for supporting our Exhibition with:

  • Calendar listing in the Festival brochure, distributed throughout the DC-metro area beginning February 2012.
  • Calendar listing in the Festival Commemorative Program, distributed through area hotels and at various Festival Events.
  • Calendar listing in the Festival Official Guide, inserted full-run into two distribution dates of The Washington Examiner and at key Festival Events (335,000+ distribution).
  • Calendar listing on the Festival’s website, www.nationalcherryblossomfestival.org, including JEC contact and website.
  • Calendar listing on Festival smart-phone app for iPhone and Android devices (22,000 downloads in 2011)
  • The Event Press Release included in Festival Media Kit, provided to local and regional media (100 distribution).
  • Festival-approved Event/program brochure or rack card displayed and distributed in the Festival Information Centers at Union Station, the Tidal Basin and Sylvan Theater.
  • One complimentary Festival decal/sign for on-site display at the Event.

  • Fractal Project – “One is whole, whole is one”

    Cherry Blossom
    Ambassador Shigekazu Sato, Ambassador to Australia (left) and other VIP guests at the 2011 Nuido™ World Exhibition, Australia

    A critically important component of the Serenity in Silk:  World of Nuido Collection Exhibition is the Fractal Project.  The Fractal Project was conceived by Mr. Shuji Tamura of the JEC in order to foster an awareness of the unity of those who inhabit our planet by encouraging them to work individually to accomplish a common goal.

    In this display there will be three large hexagons made up of smaller hexagons displaying an image within a circular frame.  The circle is an intentional choice, a shape with neither beginning nor end.  Each embroiderer designed and created a small image that has personal significance reflecting individual, regional or spiritual ideas.  The project combines traditional embroidery techniques with 21st century computer design in a quest for greater appreciation for and understanding of the world and our place in it.  The Fractal Project is a work-in-progress and when complete will include more than 700 pieces, each one created by embroiderers from around the world.


    Our Request

    However, in order to showcase these intricate works of art to the world, we need your help. We are depending on leaders like you to help us preserve and share with the world the ancient art of Nuido™, “The Way of Embroidery.”   Our budget for the Serenity in Silk:  World of Nuido Collection Exhibition is $30,000.  Please take a moment to review the enclosed information detailing the ways you can support this great tradition.


    Sponsorship Recognition

    In return for your support we will ensure your company is appropriately recognized as a sponsor in the following ways:

  • In all JEC Serenity in Silk exhibition material and the exhibition catalog during the exhibition.
  • In Nuido™, the quarterly journal of Japanese Embroidery published by the JEC and other communication with our members, sponsors and the public.
  • On the JEC website.
  • All potential sponsoring are subject to review by NCBC for possible entities of conflict before the company becomes official JEC sponsor.



    Nuido™– The Way of Embroidery

    Akome Ougi

    The Japanese Embroidery Center was founded in 1989 as an educational organization to promote and preserve the art, heritage and culture of Japanese embroidery through the pursuit of Nuido, “The Way of Embroidery.” Our membership has since grown to 1,000 members from 16 countries, including the United States, Japan, United Kingdom, France, Canada, Germany, Australia and Mexico.
    This is a unique opportunity for your company to help bring the world closer together through the inspiration of this ancient culture and art form, linking heart, mind and spirit at this Japan-U.S. Cherry Blossom Centennial in 2012- national celebration.   In today’s world we believe such collaboration and sharing of self with others will foster a deep appreciation of diversity and peace among all people of the world.


    medalTHE PREMIER LEVEL DONATION - $15,000:

    medalPlatinum Level donation - $5,000 or equivalent in-kind donation:

  • One invitation to the Opening Reception (limited to 120 guests), on March 2, 2012, at the JICC/Embassy of Japan, Washington, DC. Representatives from the Embassy of Japan will be in attendance.
  • A piece of Japanese embroidery from the JEC collection to exhibit in your corporate office for one year.
  • Three free copies of the Serenity in Silk: World of Nuido Collection Catalog.
  • A three-year subscription to Nuido, the quarterly JEC embroidery journal.
  • Your company logo in all JEC Serenity in Silk exhibition material and the exhibition catalog during the exhibition.
  • Your company logo in Nuido™, the quarterly journal of Japanese Embroidery published by the JEC and other communication with our members, sponsors and the public.
  • Your company logo on the JEC website.
  • medalGold Level - $2,500 or equivalent in-kind donation:

  • Two copies of the Serenity in Silk: World of Nuido Collection Catalog.
  • A two-year subscription to Nuido, the quarterly JEC embroidery journal.
  • Your company logo in all JEC Serenity in Silk exhibition material and the exhibition catalog during the exhibition.
  • Your company logo in Nuido™, the quarterly journal of Japanese Embroidery published by the JEC and other communication with our members, sponsors and the public.
  • Your company logo on the JEC website.
  • medalSilver Level - $1,000 or equivalent in-kind donation:

  • One copy of the Serenity in Silk: World of Nuido Collection Catalog
  • A one- year subscription toNuido, the quarterly JEC embroidery journal.
  • Your company name in all JEC Serenity in Silk exhibition material and the exhibition catalog during the exhibition.
  • Your company name in Nuido™, the quarterly journal of Japanese Embroidery published by the JEC and other communication with our members, sponsors and the public.
  • Your company name on the JEC website.
  • Please note: In-kind donations of airline tickets, accommodations, meals, catalog production, insurance costs, publicity, video production and printing, as well as cash, will be gladly accepted as well.


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